🔺 Super excited to announce that I’ve joined @AvaLabs as Director of External Media. Avalanche is a sleeping behemoth, and I’m going to help set off the alarm to awaken it. The opportunity for community, economic, and global awareness growth is enormous. Avalanche L1s take a unique approach to scaling, and that design philosophy makes it particularly suited to serve a blue ocean of new prospects from a different target audience than today’s average blockchain user, especially as we enter a modern and legitimized era of utility for cryptocurrency. Avalanche is best positioned to be the #1 enterprise blockchain solution because: - Risk-averse institutions and brands can insulate themselves from potential network spikes and congestion cascades caused by hot new token or app launches. Celebrity just launch a token? That’s not going to become a problem for your users. - If Nasdaq, Visa, and/or Nintendo wanted to move all their activity onchain, Avalanche could actually handle it TODAY. Can your favorite blockchain say the same? (Whatever you do, don’t ask Grok). Horizontal scaling = unlimited custom economies. - And if Nasdaq, Visa, and Nintendo did launch on Avalanche, they’d be able to launch their own L1s, giving them full control over their own sovereign network. Avalanche L1s let you make your own rules. Everything from custom fee structures (payable in your own native token or zero fees at all), privacy, compliance for those who need it (native KYC, freezes, clawbacks, public or permissioned validators and whitelists for SEC/OFAC screening, etc.), you name it. Launching a sovereign L1 is as quick, easy, and cheap. - On top of all that, you can also still build on the main chain, or, utilize interchain messaging to communicate with it. Many chains, that feel like one. In other words, all the benefits of launching your own blockchain, plus the blazing fast, cheap, decentralized, and secure L1. - Avalanche L1s are consensus independent, which means full sovereignty over block production rules, MEV priority, etc. - Avalanche also uses a leaderless consensus model, which avoids the centralized sequencer dilemma and potential regulatory risks of L2s, as well as the admittedly more resilient, but similarly flawed, predictable scheduled leaders/rotating sequencer issues of competing L1s, the targeting of which have directly resulted in many of their network issues (a non-starter for major institutions and brands who need predictable stability and reliability). - Avalanche L1s are VM agnostic by design. Want to build with tools from SVM? EVM? Move? ZK proofs? Hyperliquid? With your own L1, the choice is yours. Zero compromise. Unlimited customization. - EVM compatibility specifically also means that Avalanche can enjoy direct compatibility with Ethereum tools, apps, and developer talent, while also paying tribute by contributing to EVM adoption and development as they both grow in tandem. That also translates to a direct low-friction line to hundreds of apps and billions in liquidity. Professional enterprises like Toyota, FIFA, and Maplestory, already proving out the benefits of Avalanche for big brands in the real world today, and this is only the beginning. It was important to me that whatever I do next I genuinely believe in, and Avalanche fits the bill and then some. It’s a privilege to be able to contribute to a project like this at such a critical stage. Add that to the pleasure of reuniting and working with @__arielle__ who was imo the top of the top talent during my time at Solana, and this was a no-brainer. Looking forward to this next chapter. 🔺 Avalanche. Build something serious.

the future of "crypto" is not going to be "crypto" as we know it it will lay invisibly beneath the things everyday consumers interact with in their day-to-day lives looking back, being an advocate of a chain will have been akin to being a fan of a payment gateway or truck delivery service, or the logs of wood being carried in the flatbed, that you just happened to be able to own a stake in it wont be about "crypto", because crypto will be everywhere itll integrate silently into art, video games, sports, music, money, real estate, and much more it will be a technological standard and expectation of features, not a niche of its own

FIFA World Cup 2026: Powered by Avalanche 🔺