The more analytics you buy, the less you know. That’s the trap. In 2005, we built Crazy Egg because the industry kept serving up more numbers, more charts, more work… but never more clarity. Heatmaps changed that. For a moment, the truth was visible. Then the tools got “smarter.” Every year since, finding answers has only gotten harder. Now, every tool wants you to believe more data and automation will save you. But the teams I talk to are still searching for answers, and the cost of finding them keeps rising. Tool complexity hasn’t become progress. It’s a tax on every decision you need to make. The tools want to be at the center of your workflow. None of them get out of your way. We’ve reached the point where complexity is the enemy. Nobody wakes up excited to manage another dashboard, reconcile another metric, or chase another experiment that adds a tenth of a percent. The promise of analytics was understanding. The reality is maintenance. That’s why we’re going back to first principles. Crazy Egg’s job isn’t to fill your day with charts or experiments that never matter. It’s to strip away the noise, show you what matters, and give you back the confidence to move fast. If you’re feeling that pain, you’re not alone. We built this company for people who want to see clearly, move quickly, and get real answers. If you believe website tools can serve you instead of slow you down, I want to hear from you. I’m looking for the next wave of early believers who know insight comes from subtraction, not addition. Let’s build the tools you actually need. Reply and/or direct message me with your thoughts!